axia advisory

AXIA Advisory specialises in developing the key drivers of value in companies and the optimum exit strategy for owners.


  • We work with owner managed businesses seeking to optimise value.

  • We identify and develop the key drivers of value in their companies and prepare them for the optimum exit.

  • With a proven track record in a wide range of industry sectors, we bring a unique combination of practical business experience, a structured approach and proven techniques to every engagement.

how axia advisory adds value

  • Research shows that 90% of business owners will rely on the proceeds of their company to fund their future retirement.
  • 75% of business owners would also like to sell their business in the next ten years.
  • Only 5% of business owners have a strategy in place to build scale and future transferable.
  • We specialise in business strategy and planning that focuses on building that value.

why work with axia advisory

  • We work hands on with business owners and in collaboration with management teams to identifying and develop the real drivers of future realisable value and optimise exit opportunities.
  • We work to a clearly defined process which focusses the managements efforts on the real drivers of value and introduce systems to measure its progress.
  • This includes a stable management team, good operating systems, recurring revenue, a plan for growth, ability to scale and much more.
  • We build long term trusted relationships with clients to help achieve their objectives.

Axia Advisory strategic process

“AXIA Advisory works to a typical engagement timeline of six to thirty six months during each client engagement“.


For any inquiries please email


Peter Fitzgerald - Axia Principal

Peter brings his extensive experience, a highly structured approach and proven industry techniques to helping start-ups through to second generation businesses focus on the value in their companies and putting plans in place to achieve those.  


18, Pembroke Road, Ballsbridge, Dublin 4, Ireland

+353 1 683 5653